The Essentials for Starting a Small Business

  • Before You Get Started

    • Take a Personal Inventory

    • Look for a Niche

    • Market Analysis

  • Top Ten Business Mistakes

  • Start-Up

    • Naming Your Business

    • Types of Business Organization

    • Sole Proprietorships

    • Partnerships

    • Corporations

    • Subchapter S Corporations

    • Limited Liability Corporation (LLC)

    • Records

    • Bank Account

    • Licenses and Permits

    • Risk Protection

    • Record Keeping

    • Merchandise

    • Location

    • Zoning

  • Finances

    • Assets and Liabilities

    • Start-Up Cost Estimates

    • Monthly Expenses

    • Getting the Money You Need

    • Obtaining a Loan

    • Writing a Loan Proposal

    • Types of Business Loans

    • Help Available

    • Understand and Projecting Cash Flow

    • Cash Flow Projection

    • The Three Parts to the Cash Flow Projection

    • Sales Forecasting

    • Create a Customer Profile

    • Create a Competitor Profile

    • Estimate Your Sales for the First Year

 

  • Developing Your Business Plan

    • Sample Basic Business Plan

  • The Marketing Plan

    • The Brand Plan

    • Your Customer

    • Internet Advertising

    • Newspapers and Magazines

    • Direct Mail

    • Radio and Television

    • Yellow Page Advertising

    • Trade Shows

  • Understanding Business Management

    • Personality Traits of Leaders

    • Decision-Making Skills

    • Common Mistakes in Making Decisions

    • Other Useful Techniques

    • Customer Relations Skills

    • Conclusion

  • Index